by Chris Moore
Three things you need to know about digital public servants:
1. We are experiencing a digital
revolution. In this revolution, public servants and
citizens have access to new technology. We are at a nexus in the public
service. There are citizens who expect traditional human to human interaction,
and those who are looking for digital interaction. Adding another dynamic, there is a wide
spectrum of people serving the public. There are those who are digital natives
(born into this digital world) and those who are digital newcomers (forced into
the digital world).
2. To understand digital media,
you must immerse yourself in it.
Example, Twitter: Decide that there are ten or so people that you will
follow, read their every tweet, understand who they are and what they are
thinking. Do that for a month and you will understand Twitter. In my mind it is
not the number of followers that matters, it is the quality of the people. The
people I follow and the people that follow me are a choice. That is the great
thing about Twitter and other social media tools-- it is an opt-in or opt-out
world.
3. 10 Imperatives for social
media.
1) Don’t
be afraid - Jump IN - you no longer can control the message.
2) Immerse
yourself.
3) Build
community.
4) Embed
#SocMed in your life/work.
5) Be
one person online. This should be the same as who you are in person.
6) Support
your personal
brand and your organization's brand.
7) Listen
to the conversation.
8) Tell
the story to your people so they see themselves in #socmed.
9) Provide
tools, such as policies and directives.
10) Invite
others to join you in the community and the conversation.
Three myths about digital public servants:
Myth #1: If you are a digital newcomer, you are at a disadvantage to
digital natives.
The Reality: This is only true if you do not engage. Here is my
advice for digital newcomers:
1 - Challenge
yourself to be part of the digital age.
2 - Be
the same person online that you are in your non-digital life.
3 - Listen
first, then engage.
4 - Ask
questions.
5 - Stay
relevant.
Myth #2: Digital natives have lost the ability to communicate in
person.
The Reality: Digital natives have not lost the ability to
communicate in person, they have just grown up with a new medium of
interaction. Here is my advice for
digital natives:
1 - Challenge
yourself to take the perspective of the digital newcomer.
2 - Be
the same person online that you are in your non-digital life.
3 - Be
a guide in the new land for the newcomers.
4 - Bridge
the gaps you see from your perspective.
5 - Balance
human with digital interaction.
Myth #3: I am too busy to use social media.
The Reality: So many people I talk to feel that they don’t have
time to spend on all these social media platforms; I encourage them to consider
that it is not about time, it is about priorities. People who choose to make
social media a priority are people who are building and growing relationships
beyond traditional human interactions.
Chris Moore is the Chief
Information Officer at the City
of Edmonton. He provides vision for, and
leadership of, the City’s information and technology direction. Chris partners with local and
global organizations to foster Edmonton’s role as a technology leader. In
addition to being a founding member of the World
eGovernments Organization, he has spoken to audiences all over the world
about his experience and ideas for technology in government. Chris finds fulfillment and
freedom in his work and as a leader he desires to see those around him attain
fulfillment and freedom as well. He is
an advocate of an Open Ecosystem, Open
Government and Open Data. Chris
pushes his team to embrace innovation, pursue the possible and build a great
city together. @_Chris_Moore
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